Friday, May 14, 2010

Romantic Valentino

Valentino's signature red is as recognisable and iconic as Monsieur Louboutin's patented soles. Now the brand has launched Valentino RED, a line created specially for very young girls, a parallel world to the sophisticated glamour of the Valentino name. I suppose the aim is to capture the attention of daughters whose mothers already own several of Valentino's marvellously exquisite and equally expensive gowns. But for the very lucky few young women, designing duo Maria Grazia Chiuri and Pier Paolo Piccioli have put together a collection that they hope evokes a dreamlike quality, a poetic fairytale in a less formal but no less magical world for young ladies. RED stands for Romantic Eccentric Dressing. This new direction is certainly evident from the very fashion forward knee high socks and ankle booties paired with short gowns in layers of soft tulle, a look not typically associated with Valentino's portrayal of impeccable elegance.

Shot by photographer Pablo Arroyo and starring a beautifully fresh-faced 15 year old model Auguste Abeliunaite, the concept was to create a natural look, not too sophisticated but surreal, as if the young woman had come from the sea. Shot in Paris, on Avenue Laplace in a rustic, majestically crumbling Casa, the few screenshots look gorgeous and I simply can't wait for the final campaign images to become available in print. I think the pictures have an old world nostalgia that is very appealing and I only wish that I could be part of Valentino's 'dream world' where his amazing gowns could find its way into by closet...


  1. great pictures :)

  2. exciting to hear that Valentino will be somewhat more affordable! That model so does not look like a 15 year old btw, but I'd say she's a good choice for what Valentino wishes to communicate with their RED label ;)

  3. wow thanks for sharing! cant wait to see the whole collection! that blue tulle number is promising!


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  5. Beautiful shots.. very whimsical and inspiring.

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