This Chanel N°5 ad is worlds away from Baz Lurhman's extravaganza with the infamous pouffy dress and glittering diamonds.
Here, luxury is understated. Present but quiet.
Shot in Istanbul but channelling Venice, the director chose to focus on Audrey's neck and bare shoulders as she stands in a simple black shift, a man embracing her from behind in the closing scene. Audrey is enchanting as usual, elegant and expressive. No obvious product placement is included, instead Jean-Pierre shot a magical scene of light refracted by the Chanel N°5 perfume bottle, thrown against the shadowy dark walnut confines of the train's compartment. Mysterious and ingenious.
The Premise: according to the director.
"They had to look like they'd fallen head over heels in love. We couldn't think this was a one-night-stand. He's looking for his dream woman, and he falls under a spell from this perfume."
Jean-Pierre Jeunet's instruction to Audrey for this final moment:
"When he kisses your hand, it would be good if you almost fainted
Close your eyes... pretend to faint."
All images, my own edited Screencaptures. Watch the entire film and behind the scenes take here.